An important purpose of the EC is hosting business meetings with current and potential strategic customers, partners, and local and international business associates. The EC is equipped for multimedia presentations at the highest level and will create an impressive business atmosphere with its concept, architecture, and design.

The SIP Experience Center’s strategic goal is to integrate SIP into its local area in a contemporary and friendly way through its inclusive architecture. It consolidates existing business ties and develops new opportunities.

The EC expresses the basic values of the SIP brand, indirectly strengthens brand awareness in Slovenia and abroad, and demonstrates the quality of products and services from a company headquartered in Slovenia.